Blog articles matching the “Marketing” tag.

Rentals Is A Numbers Game

Renting out your collection is a numbers game. You’ve got to reach out to A LOT of people in order to get one person to rent from you. You’re going to get A LOT of NOs for every YES you receive. Read more

Preparing Your Event Rental Business for Holiday Bookings

Most corporate event rental business will not come from you knocking on the door of the end client themselves but through referrals. They hire based on recommendations from other vendors who get hired before you (venues, caterers, florists, photographers, deejays, etc.). This is where your network becomes so important. Read more

How to Handle the Zillion Requests for Discounts, Donations & “Marketing” Opportunities That Come Your Way

I would bet that you are constantly being asked for donations to charity events, free rentals for styled shoots, and industry discounts. Rental pros respond to these requests with a range of emotions; excitement, guilt, pressure, anger, resentment... Especially as you get busy, the request to offer your services and products for free can even become offensive to you. So, what do you do? Read more