Three Posts Every Event Rental Business Should Have On Their Blog
Looking for Content Ideas for your Event Rental Business Blog? Look no further than these three must-have posts for your boutique event rental business. Read more
Blog articles matching the “Marketing” tag.
Getting More Out Of What You’ve Already Got
Let’s face it, creating new content is expensive and time-consuming. Sure it is super fun but it can be a big time-suck and tank our bank accounts if we aren’t careful. Read more
Preparing Your Event Rental Business for Holiday Bookings
Most corporate event rental business will not come from you knocking on the door of the end client themselves but through referrals. They hire based on recommendations from other vendors who get hired before you (venues, caterers, florists, photographers, deejays, etc.). This is where your network becomes so important. Read more
Set Yourself Apart With Invoice Styles
Your invoices don't have to be boring. Let's find a style that makes your brand shine! Read more
How To Use Discounts To Get People To Do What You Want In Your Event Rental Business
Vendor discounts and referral fees (aka kickbacks) are such an industry norm (particularly in certain regions) that many people think I blaspheme the event gods if I even consider not making such an offering. Read more
Client Spotlight: Gather & Lounge Rentals
We're smitten over the new website Gather & Lounge Rentals just released. Dive in with us as we check out what's making in their fresh new look such a smashing success! Read more
Client Spotlight: Vintage Meets Modern
We've been super excited to see how our clients are using our new Wordpress Plugin to make their websites amazing. Check out how Sherine from Vintage Meets Modern in Portland, Oregon used the Plugin to connect her new site to her RW account. Read more
More Lessons from a Lemonade Stand
My entrepreneurial brain can’t help but notice the pricing strategies, sales successes, and marketing tips along the way in a situation like this. Despite the sweaty temps and the exhausted kiddos, I learned a lot about small business along the way. Read more
How to Handle the Zillion Requests for Discounts, Donations & “Marketing” Opportunities That Come Your Way
I would bet that you are constantly being asked for donations to charity events, free rentals for styled shoots, and industry discounts. Rental pros respond to these requests with a range of emotions; excitement, guilt, pressure, anger, resentment... Especially as you get busy, the request to offer your services and products for free can even become offensive to you. So, what do you do? Read more
Introducing… Event Rental Mind Meld 2016
We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community. Read more