Blog articles matching the “Marketing” tag.
Vendor discounts and referral fees (aka kickbacks) are such an industry norm (particularly in certain regions) that many people think I blaspheme the event gods if I even consider not making such an offering. Read more
We're smitten over the new website Gather & Lounge Rentals just released. Dive in with us as we check out what's making in their fresh new look such a smashing success! Read more
We've been super excited to see how our clients are using our new Wordpress Plugin to make their websites amazing. Check out how Sherine from Vintage Meets Modern in Portland, Oregon used the Plugin to connect her new site to her RW account. Read more
My entrepreneurial brain can’t help but notice the pricing strategies, sales successes, and marketing tips along the way in a situation like this. Despite the sweaty temps and the exhausted kiddos, I learned a lot about small business along the way. Read more
I would bet that you are constantly being asked for donations to charity events, free rentals for styled shoots, and industry discounts. Rental pros respond to these requests with a range of emotions; excitement, guilt, pressure, anger, resentment... Especially as you get busy, the request to offer your services and products for free can even become offensive to you. So, what do you do? Read more
We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community. Read more
Why do you do what you do? Are you obsessed with weddings? Do you live for creating spectacular environments at events? Do you lay awake with excitement waiting to see it all come together? Read more
Janet was a neighbor around the corner from my family when I was growing up. She had kids the same age as me & my sis and we were always in school and church together. Read more
Your online inventory gallery can do wonders for your rental business. Read more
You obviously started your rental business to make money. Well, I know for some of you, your motivation was more about having an excuse to buy things you like, or an opportunity to realize your dream of self-employment, or recognizing you could fill a need you saw. But at the end of the day, you started a business. Read more