How Credit Card Processing Can Save You Money

But when it comes to credit card processing, I’m often surprised at our clients’ approach. Many times, I see our clients implicitly or explicitly encouraging their customers to pay with a method other than credit card (cash, check, etc.). Ostensibly they’re doing this to avoid the credit card processing fees— with the intention of making more money. Unfortunately, however, I think that discouraging their customers from using credit cards actually costs them money in the long run. Read more

When to Buy A(nother) Truck in Your Event Rental Business

The number one area we see event rental business lose money is in deliveries. Setting the right delivery fees plays a big role in your overall profitability. A huge factor in those calculations has to be your delivery trucks. When should you rent? When does it make sense to buy your own truck? Getting it right could make or break your event rental business. Read more

When and How to Change Prices in Your Event Rental Business

Before we dive into strategies for changing pricing in your event rental business, I want to make a note that your pricing strategy should ALWAYS allow for profitability. Far too often, event rental business owners price their products and services too low because they are eager to build their businesses or are desperate for people to book them. However, if you aren’t making money on every single rental, on every delivery, on every service you offer, you won’t be able to build a business... Read more

Finding Your Event Rental Business’ Competitive Advantage

As an event rental business, you can’t be everything to everybody. But you can be so good at one thing that people notice. Hopefully, though, as you’ve grown and scaled your event rental business, you’ve realized that you can’t do ALL. THE. THINGS. In fact, specializing in something— becoming known for it— makes you even more successful. Having a brand identity, or catering to a particular niche can be the secret sauce that makes the difference between short term achievements and long-term sustainability. Read more

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