Finding Your Event Rental Business’ Competitive Advantage

As an event rental business, you can’t be everything to everybody. But you can be so good at one thing that people notice. Hopefully, though, as you’ve grown and scaled your event rental business, you’ve realized that you can’t do ALL. THE. THINGS. In fact, specializing in something— becoming known for it— makes you even more successful. Having a brand identity, or catering to a particular niche can be the secret sauce that makes the difference between short term achievements and long-term sustainability. Read more

How to Save Thousands (A Cautionary Tale): Preventing Credit Card Fraud in Your Event Rental Business

While we know that accepting credit cards is convenient for your clients, and increases your closing speed of rental orders, there are some negative ramifications you’ll want to hedge against with your systems and processes. A security breach and compromise of your clients’ credit card data can include regulatory notification requirements, loss of reputation, loss of customers, potential financial liabilities (for example, regulatory and other fees and fines), and litigation. Read more