Blog articles matching the “Marketing” tag.

​Introducing… Event Rental Mind Meld 2016

We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community. Read more

Your Rental Business is About Something Bigger: Charity

You obviously started your rental business to make money. Well, I know for some of you, your motivation was more about having an excuse to buy things you like, or an opportunity to realize your dream of self-employment, or recognizing you could fill a need you saw. But at the end of the day, you started a business. Read more

Lessons From Napa: Scarcity

While in the Napa Valley, I was struck by one thing every winery has in common; scarcity. At each vineyard and every tasting, you hear the phrase, “We only make X cases of this wine.” Read more