How To Take Perfect Product Photos For Your Rental Business
Your online inventory gallery can do wonders for your rental business. Read more
Blog articles matching the “Marketing” tag.
Your Rental Business is About Something Bigger: Charity
You obviously started your rental business to make money. Well, I know for some of you, your motivation was more about having an excuse to buy things you like, or an opportunity to realize your dream of self-employment, or recognizing you could fill a need you saw. But at the end of the day, you started a business. Read more
Time-Saving Tool: TextExpander
If you use a Mac and you write the same emails over and over, you should check out TextExpander; the keyword shortcut helper. Read more
Pricing Strategies For Rental Businesses: Positioning
If you’ve struggled to price your rental items, you’re not alone. Many rental business owners don’t know where to start when it comes to putting a number on their inventory. Read more
Lesson From Napa: Rental Business Models
Diverse and unrelated industries can often learn from one another. Read more
Lessons From Napa: Scarcity
While in the Napa Valley, I was struck by one thing every winery has in common; scarcity. At each vineyard and every tasting, you hear the phrase, “We only make X cases of this wine.” Read more
Lessons From Napa: Differentiate Your Rental Business
My family just took a little trip to the California Wine Country. We spent three days in the Napa Valley and enjoyed delicious meals, incredible views, and lovely wine tastings. While I “wasn’t” working on this mini vacation, I couldn’t turn my business brain off. Everywhere I looked I saw gorgeous vineyards and incredible opportunities. Read more
The Power Of Pinterest For Your Rental Business
Pinterest, the photo-driven social media site, has changed many industries in its short reign as image emperor. Brides are now planning every aspect of their celebrations on the site. Read more
Get Your Customers To Dig Deeper On Your Website
Think about all it takes to get a single customer to your website. First, they have to hear about your company (sometimes as many as seven times!). Then, they have to remember your website address while they are actually in a spot where they can go online. Read more
Three Reasons you Should Pay Attention To Product Descriptions
As a rental business, you have the opportunity to entice your clients on two levels at once. While part of your appeal is the ability to rent (rather than buy or do-it-themselves), you also want customers to choose the specific products you’re offering. Read more