Businesses make money. If they don’t, they are poorly organized charities.
As you contemplate what you accomplished in your business this year and what you hope to do next year, consider that your business (while maintaining a focus on profitability) can do more than just make widgets, rent them out, and do it again.
In yesterday’s post, I mentioned a few event industry charities that you might want to support this holiday season or throughout the year. Supporting a local charity, one of these industry foundations, or an organization that shares your values can be a fantastic way to make an impact with your business.
Leverage your business connections for your favorite charity by creating a cross-promotion and awareness campaign. Be sure to make the promotion about the charity (don’t use a charity as a means to do something self-serving or confusing). Your customers will sense it if you try to pull a fast one on them. Instead, consider the power and megaphone you have to promote a cause you believe in.
Check out these articles to help you start using your business to be be about something bigger:
How to Get Your Business Involved in a Charity from American Express Open Forum
Charity Marketing: Growing Your Business Through Charitable Giving
exploreB2B’s Promoting Business with Charity