YOU Are Not Your Ideal Customer
What you offer is valuable, unique, and needed in our world. And you shouldn't give that away for free even though I know you love doing it. Read more
How to Make Your Event Rental Business Sustainable for the Long Haul
Regardless of where you’re at, we can all agree that the event rental business is incredibly demanding of your time and attention. It can be overwhelming as you try to figure out how to grow your business and not lose your mind in the process. If we let them, our businesses can creep into every nook and cranny of our time, thoughts, and relationships, right? Read more
How much did you make? Revenue v. Profit in Your Event Rental Business
I want to encourage you that you can do this. Event rental businesses are great models for scalable growth. There is a lot of potential for people who have curated collections, lean infrastructure, and are savvy with their marketing. Strive to increase your revenue without increasing your expenses (focus on utilization— rent more of what you have before you buy more, maximize the space you have with vertical storage before moving, etc.). Read more
I give a DAM! (no, that’s not a typo)
We recently started looking for a digital asset manager to centrally organize all of the images we have scattered around our collective hard drives. We found ourselves searching for a particular image we knew existed but could never remember where. It had that one thing in it and was taken that one time. But would eventually give up and find a stock photo on Unsplash because we couldn't find our own original image. The madness had to stop. Read more
SEO for Event Rental Businesses
It's true that you've got to get a lot of people in the top of your sales funnel in order to move them through to Proposals, Confirmed Orders, and happy Customers who refer others. In this video, I'll talk about SEO's role in all of that sales funnel magic. Read more
How do RW Elephant & WordPress work together?
Do you wonder how exactly RW Elephant plays together with Wordpress? What does it do? What part do you need to set up and what does RW take care of? This video is for you! We'll talk about how RW Elephant works together with your Wordpress website to create event rental magic! Read more
What platform should I use for my new event rental business website?
Which platform (aka content management system) is best? Let's explore Wordpress vs. Squarespace vs. Wix for your rental business website. Read more
Which comes first? New website or RW Elephant account?
Whether you're new to the event rental world and just creating a website for the first time or if you're creating a new website for your established business, I'm often asked about adding RW Elephant at the same time. But what should you do first? Start an RW Elephant account or design your new site? Read more
Friday Q&A: Marketing Know-How
There is definitely some “luck” involved in entrepreneurship. But I don’t want you to discount the power you have to observe, notice, adjust, and get the results you want. Read more
Friday Q&A: Harnessing the Power of Incentives
If you do decide to offer a discount policy or a referral program, make it great! Create an exclusive club for them to join or make a "platinum status" available only to planners. I would encourage you to have a clearly defined policy. It should also be something that you are transparent about (maybe even have on your website). In order for it to not feel icky or under-handed (especially to your end client), you don’t want it to be a secret. You also want to leverage it to get more business from planners and venues. Don't hide it, make it attractive and something people want to get in on. Read more