Friday Q&A: Replacement Policy
How do you prevent clients from reducing their Order size at the last minute? I'm sure it is stressful to have Orders changing right before event day. I do have some ideas for what to do in response. Read more
Client Spotlight: Vintage Meets Modern
We've been super excited to see how our clients are using our new Wordpress Plugin to make their websites amazing. Check out how Sherine from Vintage Meets Modern in Portland, Oregon used the Plugin to connect her new site to her RW account. Read more
Caching Explained in Less Than Five Minutes
We often get asked about Items not showing up on websites immediately when they've been added to RW Elephant. We've created a fun little explanation about the magic happening behind the scenes so you can understand a bit more about what really happens between your mouse and the world wide web. Read more
More Lessons from a Lemonade Stand
My entrepreneurial brain can’t help but notice the pricing strategies, sales successes, and marketing tips along the way in a situation like this. Despite the sweaty temps and the exhausted kiddos, I learned a lot about small business along the way. Read more
Friday Q&A: Can I Go After the Planner for an Unpaid Damage Fee?
Damages are the worst, #amiright? And then getting the client to pay for them is super frustrating! This week's Q&A is from Wendy about damages to a sofa and the chaos that ensued. Read more
Five Ways to Squeeze More Money Outta That Piece
Looking to increase the Dollar Utilization of an Item in your Rental Collection? Check out these 5 strategies for getting more money out of your pieces. Read more
YOU Are Not Your Ideal Customer
What you offer is valuable, unique, and needed in our world. And you shouldn't give that away for free even though I know you love doing it. Read more
How to Make Your Event Rental Business Sustainable for the Long Haul
Regardless of where you’re at, we can all agree that the event rental business is incredibly demanding of your time and attention. It can be overwhelming as you try to figure out how to grow your business and not lose your mind in the process. If we let them, our businesses can creep into every nook and cranny of our time, thoughts, and relationships, right? Read more
How much did you make? Revenue v. Profit in Your Event Rental Business
I want to encourage you that you can do this. Event rental businesses are great models for scalable growth. There is a lot of potential for people who have curated collections, lean infrastructure, and are savvy with their marketing. Strive to increase your revenue without increasing your expenses (focus on utilization— rent more of what you have before you buy more, maximize the space you have with vertical storage before moving, etc.). Read more
I give a DAM! (no, that’s not a typo)
We recently started looking for a digital asset manager to centrally organize all of the images we have scattered around our collective hard drives. We found ourselves searching for a particular image we knew existed but could never remember where. It had that one thing in it and was taken that one time. But would eventually give up and find a stock photo on Unsplash because we couldn't find our own original image. The madness had to stop. Read more