It can be impossible to get out of your own head sometimes. You know you have challenges in your boutique event rental business and just “trying harder” isn’t solving the problem. Instead of continuing to spin your wheels, get the outside ideas, solutions, best practices, and advice that can make all the difference. Even making small tweaks to your operations, sales process, hiring practices, or workflow can reap huge dividends. Read more
Does adding prices to your event rental website commoditize your collection? Will your potential customers find it helpful? Does having pricing online increase your visitor-to-lead ratio? How about your closing rate? Read more
Within your event rental business, dealing with damages is a given. Accidents happen. Things get broken. Repairs and replacements will be required. As a rental business owner, how do you decide what kind of damage policy to adopt? And once you choose, do you give your customer any options? Or is there a one-size-fits-all solution? Read more
Every event rental business is going to have a Sales Process that looks a little (or A LOT) different from anyone else. Your Sales Process is going to include your script, your policies, your questions, and your solutions to the pain points your client experiences. While I can give you a blueprint or a checklist, you’re going to have to customize every aspect of it to suit you and your rental business. Read more
Who foots the bill for the rentals at a photo shoot? Is the photographer responsible? Is the person being photographed your customer? My answer this week is a little unconventional. Read more
How do you manage “too many cooks in the kitchen” when you get all the decision-makers in the room for your sales meeting? Read more
How do you mention a minimum order requirement (if applicable) without sounding negative? Read more
We recently did a deep-dive into some data from our RW Elephant clients. We were curious to know what payment methods were most effective at helping our users close sales faster. Do you know what we found? Read more
In this month-o-Love, we're working to raise awareness of and money for The SEARCH Foundation. Our industry is full of amazing and caring individuals and small businesses. The help that SEARCH provides when disaster strikes makes all the difference. Read more