I recently had a great conversation with one of our R.W. Elephant users who owns a specialty rental business. She is growing but is finding that delivery costs are eating into her profit. Read more
Published in The Money.
As a rental business owner, you have a lot of power at your disposal. Even if you haven’t been in the business for very long, you’ve learned something along the way. Read more
Published in Biz Operations.
While in Napa last week, I was struck by the role aesthetics play in business. While many companies pay attention to their logo, online personality, or printed materials, few are very thoughtful about aesthetics throughout the customer relationship. Read more
Published in Grow Grow Grow.
My family just took a little trip to the California Wine Country. We spent three days in the Napa Valley and enjoyed delicious meals, incredible views, and lovely wine tastings. While I “wasn’t” working on this mini vacation, I couldn’t turn my business brain off. Everywhere I looked I saw gorgeous vineyards and incredible opportunities. Read more
Published in Grow Grow Grow.
Earlier this week I ordered a pizza. “Pizza Monday” is a little H family tradition and every week we call up our favorite joint. This week, however, instead of the normal bubbly girl on the other end of the line, I found myself talking to a new employee. Read more
Published in Biz Operations.
As a rental business, you’re competing with everyone from the rental shop around the corner to the DIY dad who can build it himself, the store that sells the product outright, and everything in between. Read more
Published in The Money.
The best museum curators are picky. They don’t hand out wall space to any artist who sends them a portfolio. Curators are thoughtful about the content they provide to their patrons. They only show the best. In addition, they are thoughtful about how and when they exhibit particular work. Read more
Published in Grow Grow Grow.
Starting out in the event industry, I was very green. I liked planning parties. I knew I had a creative bent and an organizational side. At some point in college a skills assessment test indicated I should become a florist. The event industry seemed like a good fit. I just needed some experience. Read more
Published in Biz Operations.
One of the questions I am asked most by people starting their own rental business is “How do I set my pricing?” The answer is a complicated one. Read more
Published in The Money.