Every event rental business is going to have a Sales Process that looks a little (or A LOT) different from anyone else. Your Sales Process is going to include your script, your policies, your questions, and your solutions to the pain points your client experiences. While I can give you a blueprint or a checklist, you’re going to have to customize every aspect of it to suit you and your rental business. Read more
Who foots the bill for the rentals at a photo shoot? Is the photographer responsible? Is the person being photographed your customer? My answer this week is a little unconventional. Read more
How do you manage “too many cooks in the kitchen” when you get all the decision-makers in the room for your sales meeting? Read more
How do you mention a minimum order requirement (if applicable) without sounding negative? Read more
We recently did a deep-dive into some data from our RW Elephant clients. We were curious to know what payment methods were most effective at helping our users close sales faster. Do you know what we found? Read more
In this month-o-Love, we're working to raise awareness of and money for The SEARCH Foundation. Our industry is full of amazing and caring individuals and small businesses. The help that SEARCH provides when disaster strikes makes all the difference. Read more
Once you have decided to promote your niche event rental business through a particular channel, I want you to get every last drop of potential out of the opportunity. Here are some tips for amplifying your marketing efforts. Read more
As I spoke to over 40 event rental pros this week in our Event Rental Success Groups, I started to see some themes emerge. Read more
Do you ever wonder how other Event Rental Businesses deal with the problems you're facing? Wouldn't it be great to hear how others in your position handle damages? How do they find their crew members? What is their deposit policy? Where do their ideal clients come from? What is their average rental amount? How much do they charge for delivery? Read more