Lessons From Napa: Scarcity
While in the Napa Valley, I was struck by one thing every winery has in common; scarcity. At each vineyard and every tasting, you hear the phrase, “We only make X cases of this wine.” Read more
Lessons From Napa: Rental Business Aesthetics
While in Napa last week, I was struck by the role aesthetics play in business. While many companies pay attention to their logo, online personality, or printed materials, few are very thoughtful about aesthetics throughout the customer relationship. Read more
Lessons From Napa: Differentiate Your Rental Business
My family just took a little trip to the California Wine Country. We spent three days in the Napa Valley and enjoyed delicious meals, incredible views, and lovely wine tastings. While I “wasn’t” working on this mini vacation, I couldn’t turn my business brain off. Everywhere I looked I saw gorgeous vineyards and incredible opportunities. Read more
Biggest Update Yet!
Over the weekend, we been installed the largest update to R.W. Elephant to date. Hip hip hooray! Read more
The Power Of Pinterest For Your Rental Business
Pinterest, the photo-driven social media site, has changed many industries in its short reign as image emperor. Brides are now planning every aspect of their celebrations on the site. Read more
Get Your Customers To Dig Deeper On Your Website
Think about all it takes to get a single customer to your website. First, they have to hear about your company (sometimes as many as seven times!). Then, they have to remember your website address while they are actually in a spot where they can go online. Read more
Three Reasons you Should Pay Attention To Product Descriptions
As a rental business, you have the opportunity to entice your clients on two levels at once. While part of your appeal is the ability to rent (rather than buy or do-it-themselves), you also want customers to choose the specific products you’re offering. Read more
The RW Elephant WordPress Plugin Has Arrived!
One of the most popular features of R.W. Elephant’s mighty inventory software for rental businesses is the online public inventory gallery. Read more
Be Consistent
Earlier this week I ordered a pizza. “Pizza Monday” is a little H family tradition and every week we call up our favorite joint. This week, however, instead of the normal bubbly girl on the other end of the line, I found myself talking to a new employee. Read more
PRESS: Special Events Magazine’s Eventline
We’re grateful for coverage by Special Events Magazine! R.W. Elephant has been featured in the new products section of Eventline, Special Events’ e-newsletter. Read more