As a rental business, you’re competing with everyone from the rental shop around the corner to the DIY dad who can build it himself, the store that sells the product outright, and everything in between. Read more
The best museum curators are picky. They don’t hand out wall space to any artist who sends them a portfolio. Curators are thoughtful about the content they provide to their patrons. They only show the best. In addition, they are thoughtful about how and when they exhibit particular work. Read more
Starting out in the event industry, I was very green. I liked planning parties. I knew I had a creative bent and an organizational side. At some point in college a skills assessment test indicated I should become a florist. The event industry seemed like a good fit. I just needed some experience. Read more
One of the questions I am asked most by people starting their own rental business is “How do I set my pricing?” The answer is a complicated one. Read more
Today, I had to go to the post office. I initially planned to walk (the nearest post office is a half mile from my house) but as the afternoon approached 5 pm, I made a last minute change of plans. Read more
In 2004, back when I was an invitation designer, I started the daunting task of networking within the wedding industry. I headed out to an Association of Bridal Consultants meeting in Los Angeles and began meeting strangers. Strangers! Read more
While I’m not big on making New Year’s resolutions, I do like to harness the motivation I have at the beginning of the year. With everyone talking about fresh starts, their juice diet, and how much they sweat today, I do feel a little interested in making changes. Read more
If you’ve got a pile of ice skates lying around, you might decide to start renting them out. A logical thing to do might be to take your blades on over to a frozen pond, set up a shack, and try to convince passers-by to strap ’em on for a glide on the ice. Read more
The beginning of the year tends to be a time of reflection. You evaluate what worked and what didn’t in your rental business over the last year. You set goals that will define your success over the coming months. Read more
A few years ago, I started shopping at Fresh & Easy, a grocery store chain that was springing up all over southern California. It had just opened in my neighborhood and quickly earned a reputation for being inexpensive yet high in quality Read more