The Elephant in the Blog

Musings by RW Elephant about running a successful Niche Event Rental Business

Amplify Your Event Rental Business' Marketing Message

Once you have decided to promote your niche event rental business through a particular channel, I want you to get every last drop of potential out of the opportunity. Here are some tips for amplifying your marketing efforts.… Read more

2017 Event Rental Success Groups

Do you ever wonder how other Event Rental Businesses deal with the problems you're facing? Wouldn't it be great to hear how others in your position handle damages? How do they find their crew members? What is their deposit policy? Where do their ideal clients come from? What is their average rental amount? How much do they charge for delivery?… Read more

Five Mistakes Event Rental Pros Make & How To Avoid Them

I talk to A LOT of event rental business owners. We connect via social media, through an email referral, or actually meet in person (shocker!). I love hearing their stories, finding out what inspires them, and learning about their challenges. Sometimes people get pretty real when sharing with me— I’ve heard about the good, the bad, and the ugly.… Read more

How to Start a Boutique Event Rental Business

There are a million places to begin when it comes to starting a successful event rental business. I have quite a few opinions on the subject but I wanted to share three initial steps to focus on.… Read more

How to Handle the Zillion Requests for Discounts, Donations & "Marketing" Opportunities That Come Your Way

I would bet that you are constantly being asked for donations to charity events, free rentals for styled shoots, and industry discounts. Rental pros respond to these requests with a range of emotions; excitement, guilt, pressure, anger, resentment... Especially as you get busy, the request to offer your services and products for free can even become offensive to you. So, what do you do?… Read more

​Introducing… Event Rental Mind Meld 2016

We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community.… Read more

Three Ways to Improve Your Rental Company's Finances

People think of accounting (and bookkeeping) as the most tedious thing in the world. And – let me tell you: IT IS. (HA!) It’s just data entry… and that is boring, no matter how you spin it. But, it’s important to change your relationship with this task. It’s NOT about math and numbers. It’s about getting quantifiable information that tells you whether your business is successful or not.… Read more

Dealing with Damages in your Event Rental Business

Damages are a reality in every event rental business. You should certainly have a Loss Prevention Plan in place so your staff knows how to properly handle your pieces. Your Damage Policy should tell your clients exactly what to expect if pieces are damaged or disappear at their events. But regardless of perfect planning, accidents happen.… Read more