The Elephant in the Blog

Musings by RW Elephant about running a successful Niche Event Rental Business

How to Handle the Zillion Requests for Discounts, Donations & "Marketing" Opportunities That Come Your Way

I would bet that you are constantly being asked for donations to charity events, free rentals for styled shoots, and industry discounts. Rental pros respond to these requests with a range of emotions; excitement, guilt, pressure, anger, resentment... Especially as you get busy, the request to offer your services and products for free can even become offensive to you. So, what do you do?… Read more

​Introducing… Event Rental Mind Meld 2016

We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community.… Read more

Three Ways to Improve Your Rental Company's Finances

People think of accounting (and bookkeeping) as the most tedious thing in the world. And – let me tell you: IT IS. (HA!) It’s just data entry… and that is boring, no matter how you spin it. But, it’s important to change your relationship with this task. It’s NOT about math and numbers. It’s about getting quantifiable information that tells you whether your business is successful or not.… Read more

Dealing with Damages in your Event Rental Business

Damages are a reality in every event rental business. You should certainly have a Loss Prevention Plan in place so your staff knows how to properly handle your pieces. Your Damage Policy should tell your clients exactly what to expect if pieces are damaged or disappear at their events. But regardless of perfect planning, accidents happen.… Read more

CappCon 2016

We spend a lot of time over here making RW Elephant better and better. Adding features, fine-tuning, updating—we're never content with the status quo.… Read more

Why Conferences Matter for Event Rental Businesses: Reminders

Be Sage Conference was action packed, full of amazing content, a stellar educational experience, overflowing with collaboration and community. At the end of the conference, I left with a giddy business “I can conquer the world” high.… Read more

Why Conferences Matter for Event Rental Businesses: Applied Fresh Perspective

But not everyone's brain works that way. In fact, most people in the event industry tend to be more creative than number-crunchy. But that's what made her Be Sage Conference break-out session on cash flow so helpful— she brought her strengths to a room full of people who don't get excited about spreadsheets.… Read more

Why Conferences Matter for Event Rental Businesses: Community

In this social media-saturated age, it is refreshing to be present with lovely people, isn’t it? People who are passionate about what they do AND want to get better at it— that’s golden. Add the desire to connect and collaborate and you’re off to the races!… Read more

Three Ways to Grow Your Event Rental Business Today

We're all looking for a quick-fix, instant profit-generating magic bullet aren't we? You spend millions of hours working in your event rental business and sometimes it feels like you're treading water. I've got 3 things that are sure to help you grow your business. And you should start doing them today.… Read more