The Elephant in the Blog

Musings by RW Elephant about running a successful Niche Event Rental Business

Recommended Reading

While I’m not big on making New Year’s resolutions, I do like to harness the motivation I have at the beginning of the year. With everyone talking about fresh starts, their juice diet, and how much they sweat today, I do feel a little interested in making changes.… Read more

Defining your Target Rental Market

If you’ve got a pile of ice skates lying around, you might decide to start renting them out. A logical thing to do might be to take your blades on over to a frozen pond, set up a shack, and try to convince passers-by to strap ’em on for a glide on the ice… Read more

2013 - The New Frontier

The beginning of the year tends to be a time of reflection. You evaluate what worked and what didn’t in your rental business over the last year. You set goals that will define your success over the coming months.… Read more

Turning Bad into Good: A Lesson in Customer Service

A few years ago, I started shopping at Fresh & Easy, a grocery store chain that was springing up all over southern California. It had just opened in my neighborhood and quickly earned a reputation for being inexpensive yet high in quality… Read more

Rental Timeline: The Illustrated Version

We’ve been getting some feedback about event start times, restock times, and the like. Since inquiring minds want to know, I wanted to share a bit about how we conceptualize the timeline of an event rental.… Read more

Terms & Conditions Basics

As we’ve received Terms & Conditions from you, dear our beta users, we’ve noticed that many people have questions about how they can create a solid contract with their clients. In an effort to help our customers create successful businesses (not just a killer efficient inventory system), we sought some legal advice on your behalf.… Read more

Can I Get Some Help?

We’re stoked to be jumping into the 21st century of customer service. Well, maybe it is even the 22nd. This is really cutting edge stuff. Yesterday, we launched our R.W. Elephant Help Site. This thing is great.… Read more

RW Elephant Tutorial

Over here at RW, we’ve put together some videos to help you get to know the ins and outs of our inventory software for rental businesses.… Read more

A Love Letter To Highrise

For those of you who haven’t experienced the wonderful world of 37signals yet, you are in luck. Your life is about to change. Seriously, get ready.… Read more

Birth Announcement Coming Soon!

The gestational period for an elephant is 22 months, the longest of any land animal. When you’re that huge, it takes some time to develop. R.W. Elephant hasn’t been in the works for quite that long but we’re definitely itching for the due date to arrive.… Read more