I’ve met with hundreds of event rental pros in my nearly two decades in this industry. I’ve seen incredibly creative and talented people rise and fall more times than I can count. Read more
Blog articles matching the “Growth” tag.
In fact, the wisest way to pivot your business (whether in a time of crisis like this or even in a healthy growth cycle) is to focus on three aspects of what is currently working: your product, your audience, and your process. Read more
My entrepreneurial brain can’t help but notice the pricing strategies, sales successes, and marketing tips along the way in a situation like this. Despite the sweaty temps and the exhausted kiddos, I learned a lot about small business along the way. Read more
We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community. Read more
This morning I read a post from Seth Godin entitled “Why do you do it this way?” It was notable because I’ve been asking myself this question a lot lately. Read more