The number one area we see event rental business lose money is in deliveries. Setting the right delivery fees plays a big role in your overall profitability. A huge factor in those calculations has to be your delivery trucks. When should you rent? When does it make sense to buy your own truck? Getting it right could make or break your event rental business. Read more
Published in Biz Operations, More, The Money.
Before we dive into strategies for changing pricing in your event rental business, I want to make a note that your pricing strategy should ALWAYS allow for profitability. Far too often, event rental business owners price their products and services too low because they are eager to build their businesses or are desperate for people to book them. However, if you aren’t making money on every single rental, on every delivery, on every service you offer, you won’t be able to build a business... Read more
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Let’s talk about Utilization. Time Utilization and Dollar Utilization are the standardized ways we can think about the performance of your collection in your event rental business. Read more
Published in Biz Operations, More.
Ever wonder if you're using RW Elephant to its fullest potential? Join our Client Success Team as they dive into all the features RW Elephant has to offer in this four-week series. Read more
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In fact, the wisest way to pivot your business (whether in a time of crisis like this or even in a healthy growth cycle) is to focus on three aspects of what is currently working: your product, your audience, and your process. Read more
Published in Biz Operations, Grow Grow Grow, More.
We often get asked about Items not showing up on websites immediately when they've been added to RW Elephant. We've created a fun little explanation about the magic happening behind the scenes so you can understand a bit more about what really happens between your mouse and the world wide web. Read more
Published in Biz Operations, More.
How do you manage “too many cooks in the kitchen” when you get all the decision-makers in the room for your sales meeting? Read more
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In this month-o-Love, we're working to raise awareness of and money for The SEARCH Foundation. Our industry is full of amazing and caring individuals and small businesses. The help that SEARCH provides when disaster strikes makes all the difference. Read more
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Do you ever wonder how other Event Rental Businesses deal with the problems you're facing? Wouldn't it be great to hear how others in your position handle damages? How do they find their crew members? What is their deposit policy? Where do their ideal clients come from? What is their average rental amount? How much do they charge for delivery? Read more
Published in Biz Operations, Grow Grow Grow, More, The Money.
I would bet that you are constantly being asked for donations to charity events, free rentals for styled shoots, and industry discounts. Rental pros respond to these requests with a range of emotions; excitement, guilt, pressure, anger, resentment... Especially as you get busy, the request to offer your services and products for free can even become offensive to you.
So, what do you do? Read more
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