Friday Q&A: Marketing Know-How
There is definitely some “luck” involved in entrepreneurship. But I don’t want you to discount the power you have to observe, notice, adjust, and get the results you want. Read more
Blog articles matching the “Grow Grow Grow” category.
Friday Q&A: Harnessing the Power of Incentives
If you do decide to offer a discount policy or a referral program, make it great! Create an exclusive club for them to join or make a "platinum status" available only to planners. I would encourage you to have a clearly defined policy. It should also be something that you are transparent about (maybe even have on your website). In order for it to not feel icky or under-handed (especially to your end client), you don’t want it to be a secret. You also want to leverage it to get more business from planners and venues. Don't hide it, make it attractive and something people want to get in on. Read more
Lessons from a Lemonade Stand
While some may think of a lemonade stand as a childhood right-of-passage or something to keep their kids busy for an afternoon, I experienced it as a window into entrepreneurship and small business ownership. I suppose I can’t help but think about what makes successful businesses tick but this sweet afternoon with my kids was kind of eye-opening actually. Here are some of the truths I was reminded about. Read more
NY + Niche Event Rentals in the News
It can be impossible to get out of your own head sometimes. You know you have challenges in your boutique event rental business and just “trying harder” isn’t solving the problem. Instead of continuing to spin your wheels, get the outside ideas, solutions, best practices, and advice that can make all the difference. Even making small tweaks to your operations, sales process, hiring practices, or workflow can reap huge dividends. Read more
Friday Q&A: Should I put my prices online?
Does adding prices to your event rental website commoditize your collection? Will your potential customers find it helpful? Does having pricing online increase your visitor-to-lead ratio? How about your closing rate? Read more
Friday Q&A: No Warehouse, No Problem
Every event rental business is going to have a Sales Process that looks a little (or A LOT) different from anyone else. Your Sales Process is going to include your script, your policies, your questions, and your solutions to the pain points your client experiences. While I can give you a blueprint or a checklist, you’re going to have to customize every aspect of it to suit you and your rental business. Read more
Friday Q&A: Who pays?
Who foots the bill for the rentals at a photo shoot? Is the photographer responsible? Is the person being photographed your customer? My answer this week is a little unconventional. Read more
Amplify Your Event Rental Business’ Marketing Message
Once you have decided to promote your niche event rental business through a particular channel, I want you to get every last drop of potential out of the opportunity. Here are some tips for amplifying your marketing efforts. Read more
Successful Event Rental Business Insights
As I spoke to over 40 event rental pros this week in our Event Rental Success Groups, I started to see some themes emerge. Read more
2017 Event Rental Success Groups
Do you ever wonder how other Event Rental Businesses deal with the problems you're facing? Wouldn't it be great to hear how others in your position handle damages? How do they find their crew members? What is their deposit policy? Where do their ideal clients come from? What is their average rental amount? How much do they charge for delivery? Read more