The Power Of Pinterest For Your Rental Business

Pinterest, the photo-driven social media site, has changed many industries in its short reign as image emperor. Brides are now planning every aspect of their celebrations on the site.

Homeowners find inspiration for their weekend warrior redecorating project. Cooks race to make recipes that correspond to drool-worthy photos.

Pinterest logo

While we think you should create a Pinterest board specifically for your rental business, you’ll also want to make it easy for your customers to pin your products to their own boards. Images help you build your customers’ trust and you’ll want to maximize that opportunity. Incorporating a “Pin it” button in your online inventory gallery reminds your customers to use your images in their inspiration boards. Also, by having an integrated button, you can control the default caption associated with the picture they pin.

If you aren’t already, incorporate social media links in your website to make it easy for your customers to engage with your content. Once they’ve added your image, they’ll continue to see it every time they visit their pin boards. Having “Pin it,” “Share this,” or other social sharing links will also remind your customers to share your products with their sphere of influence. If you don’t utilize this feature, you’ll miss an opportunity to turn your fans into marketers for your rental business.

The RW Elephant WordPress Plugin makes this integration easy. Simply choose which sharing options you’d like to offer your viewers and you’ll be all set. You’ll see what pieces are popular, what’s inspiring your customers, and how they plan to use your products before they even contact you about a rental. This glimpse into your customer’s behavior will help you focus your marketing strategy even more.

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