Lessons From Napa: Fewer Choices
I recently passed a billboard saying “Imagine a football stadium filled with flooring. That’s us.” The sentiment behind that message is that they have virtually unlimited choices. Read more
Blog articles matching the “Lessons from Napa” tag.
Lesson From Napa: Rental Business Models
Diverse and unrelated industries can often learn from one another. Read more
Lessons From Napa: Scarcity
While in the Napa Valley, I was struck by one thing every winery has in common; scarcity. At each vineyard and every tasting, you hear the phrase, “We only make X cases of this wine.” Read more
Lessons From Napa: Rental Business Aesthetics
While in Napa last week, I was struck by the role aesthetics play in business. While many companies pay attention to their logo, online personality, or printed materials, few are very thoughtful about aesthetics throughout the customer relationship. Read more
Lessons From Napa: Differentiate Your Rental Business
My family just took a little trip to the California Wine Country. We spent three days in the Napa Valley and enjoyed delicious meals, incredible views, and lovely wine tastings. While I “wasn’t” working on this mini vacation, I couldn’t turn my business brain off. Everywhere I looked I saw gorgeous vineyards and incredible opportunities. Read more