Blog articles matching the “Strategy” tag.
The number one area we see event rental business lose money is in deliveries. Setting the right delivery fees plays a big role in your overall profitability. A huge factor in those calculations has to be your delivery trucks. When should you rent? When does it make sense to buy your own truck? Getting it right could make or break your event rental business. Read more
As an event rental business, you can’t be everything to everybody. But you can be so good at one thing that people notice. Hopefully, though, as you’ve grown and scaled your event rental business, you’ve realized that you can’t do ALL. THE. THINGS. In fact, specializing in something— becoming known for it— makes you even more successful. Having a brand identity, or catering to a particular niche can be the secret sauce that makes the difference between short term achievements and long-term sustainability. Read more
Pinterest, the photo-driven social media site, has changed many industries in its short reign as image emperor. Brides are now planning every aspect of their celebrations on the site. Read more