Many creative individuals flock to the wedding and event industry to make beautiful things; floral artistry, jaw-dropping cakes, perfectly executed timelines, music that inspires a whole room to get on the dance floor. However, no business within the industry can match the the power and potential of a rental business. Read more
Published in Grow Grow Grow.
As an event rental business, you can’t be everything to everybody. But you can be so good at one thing that people notice. Hopefully, though, as you’ve grown and scaled your event rental business, you’ve realized that you can’t do ALL. THE. THINGS. In fact, specializing in something— becoming known for it— makes you even more successful. Having a brand identity, or catering to a particular niche can be the secret sauce that makes the difference between short term achievements and long-term sustainability. Read more
Published in Biz Operations.