Rentals Is A Numbers Game
Renting out your collection is a numbers game. You’ve got to reach out to A LOT of people in order to get one person to rent from you. You’re going to get A LOT of NOs for every YES you receive. Read more
Blog articles matching the “Sales” tag.
Your Salespeople Should Not Be Doing Customer Service
In your event rental business, there are many roles to play and two key ones are Sales and Customer Service. They should never be done by the same person (even if you’re a one-woman-show!). Read more
More Lessons from a Lemonade Stand
My entrepreneurial brain can’t help but notice the pricing strategies, sales successes, and marketing tips along the way in a situation like this. Despite the sweaty temps and the exhausted kiddos, I learned a lot about small business along the way. Read more
Introducing… Event Rental Mind Meld 2016
We recently put together some like-minded specialty event rental pros (who also happen to be RW Elephant loyalists) for a weekly mastermind video call. We met each week for six weeks straight and dove into a new topic each time. We hashed out what’s working and what’s not in their specialty event rental businesses. We talked logistics, sales, employees, marketing… you name it! What an exciting experience it was to hear the triumphs and challenges that they each faced, the ideas and encouragement they brought to one another, and the enthusiastic results of this new community. Read more
Motivation From Dan Pink
Last week, I had a great call with a special event rental business owner who is just starting out. As she’s planning for the future of her business, she asked me what I thought about salaries for salespeople in her company. Read more
Close More Rentals: Tell Your Customers What To Do
I recently threw a party for a friend. She had just completed her Ph.D. and we were ready to celebrate. We sent out invitations, made decorations, put up lights… the whole nine yards. It was definitely a DIY-type of party but I did hire two pros; food & photo booth. Read more