Your rental success next year starts with the decisions you make in preparation for the 2022 season (that means right now!). Not sure where to start? Here are six actionable steps to get you started on the path to the rental year of your dreams. Read more
Blog articles matching the “Pricing” tag.
Before we dive into strategies for changing pricing in your event rental business, I want to make a note that your pricing strategy should ALWAYS allow for profitability. Far too often, event rental business owners price their products and services too low because they are eager to build their businesses or are desperate for people to book them. However, if you aren’t making money on every single rental, on every delivery, on every service you offer, you won’t be able to build a business... Read more
As an event rental business, you can’t be everything to everybody. But you can be so good at one thing that people notice. Hopefully, though, as you’ve grown and scaled your event rental business, you’ve realized that you can’t do ALL. THE. THINGS. In fact, specializing in something— becoming known for it— makes you even more successful. Having a brand identity, or catering to a particular niche can be the secret sauce that makes the difference between short term achievements and long-term sustainability. Read more
What you offer is valuable, unique, and needed in our world. And you shouldn't give that away for free even though I know you love doing it. Read more
If you’ve struggled to price your rental items, you’re not alone. Many rental business owners don’t know where to start when it comes to putting a number on their inventory. Read more
As a rental business, you’re competing with everyone from the rental shop around the corner to the DIY dad who can build it himself, the store that sells the product outright, and everything in between. Read more
One of the questions I am asked most by people starting their own rental business is “How do I set my pricing?” The answer is a complicated one. Read more