Blog articles matching the “Friday Q&A” tag.

Friday Q&A: Replacement Policy

How do you prevent clients from reducing their Order size at the last minute? I'm sure it is stressful to have Orders changing right before event day. I do have some ideas for what to do in response. Read more

Friday Q&A: Marketing Know-How

There is definitely some “luck” involved in entrepreneurship. But I don’t want you to discount the power you have to observe, notice, adjust, and get the results you want. Read more

Friday Q&A: Harnessing the Power of Incentives

If you do decide to offer a discount policy or a referral program, make it great! Create an exclusive club for them to join or make a "platinum status" available only to planners. I would encourage you to have a clearly defined policy. It should also be something that you are transparent about (maybe even have on your website). In order for it to not feel icky or under-handed (especially to your end client), you don’t want it to be a secret. You also want to leverage it to get more business from planners and venues. Don't hide it, make it attractive and something people want to get in on. Read more

Friday Q&A: Who decides how to deal with damages?

Within your event rental business, dealing with damages is a given. Accidents happen. Things get broken. Repairs and replacements will be required. As a rental business owner, how do you decide what kind of damage policy to adopt? And once you choose, do you give your customer any options? Or is there a one-size-fits-all solution? Read more

Friday Q&A: No Warehouse, No Problem

Every event rental business is going to have a Sales Process that looks a little (or A LOT) different from anyone else. Your Sales Process is going to include your script, your policies, your questions, and your solutions to the pain points your client experiences. While I can give you a blueprint or a checklist, you’re going to have to customize every aspect of it to suit you and your rental business. Read more

Friday Q&A: Who pays?

Who foots the bill for the rentals at a photo shoot? Is the photographer responsible? Is the person being photographed your customer? My answer this week is a little unconventional. Read more