Lessons From Napa: Fewer Choices
I recently passed a billboard saying “Imagine a football stadium filled with flooring. That’s us.” The sentiment behind that message is that they have virtually unlimited choices. Read more
Blog articles matching the “Curate” tag.
Less is more: Offer Your Customers Fewer Options
The best museum curators are picky. They don’t hand out wall space to any artist who sends them a portfolio. Curators are thoughtful about the content they provide to their patrons. They only show the best. In addition, they are thoughtful about how and when they exhibit particular work. Read more