So how did we get back to being creative?

Lots of functions scratched out on napkins, a road trip across the country, and hundreds of programming hours later, RW Elephant was born. The inventory system was simple, easy-to-use, and had just the right amount of features for a boutique event rental business.

We wanted software that supported our creativity, not another albatross around our necks. We didn't muck it up with extra functions we wouldn't use. We kept it clean and efficient. RW Elephant has all the bells and whistles you'll need and none that you don't.

Meet the founders

Allison & Tim Howell created RW Elephant while driving through twenty-five states and three countries in the autumn of 2010. He's a programmer-turned-physician. She's got eighteen years of experience in the Events Industry, including in planning, invitation design, and as a VP of Strategy at a Niche Event Rental Business. They've been just where you are and eager to show you how to make #ThatRentalBizLife easier.

Allison Howell - Founder @ RW Elephant

ARH is the sales & marketing brain of RW Elephant. Half-creative, half-analyst, she spends a lot of her time interacting with users, plotting about how to improve the software, and consulting with niche rental businesses about how to get better at what they do. When she's not RWing, she enjoys crafting with their kids (#BoyMom x 3), cooking Barefoot Contessa recipes, and weekly date nights with her husband of 17 years.

Tim Howell - Founder @ RW Elephant

TWH is the man behind the code. He's always thinking up and implementing new features for RW Elephant. An insatiably curious guy, Tim is constantly reading, learning, and scheming. He also has lots of hobbies including planning his next vacation, building vacuum tube amplifiers, and making killer cinnamon rolls (the boys say they're better than Cinnabon!).

The Vault Duluth
Photo of The Vault Duluth

“RW is an actual godsend. After looking back at our 2020 season and all the crazy it entailed, I'm not sure how the business would've gotten through without RW. Not only the system itself but the amazing support that the RW team always provides.”

Ellen Plumb,

The Vault Duluth

Meet the team

Micaela - Client Success & Product Manager @ RW Elephant


Client Success & Product Manager

Mark - UX & Frontend Developer @ RW Elephant


UX & Frontend Developer

Emily - Client Success Specialist @ RW Elephant


Client Success Specialist

Morgan - Client Success Specialist @ RW Elephant


Client Success Specialist

Lily Mei - Administrative Assistant @ RW Elephant

Lily Mei

Administrative Assistant

Ready to see how much more creative you can be in your rental business?

Say goodbye to chaos and hello to new opportunities with RW Elephant by your side during a free 14-day trial.

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