YOU Are Not Your Ideal Customer

Let's be really clear... you're one smart cookie. You're resourceful. You're creative. You're willing to scour the earth for the perfect piece to put in just that spot that will make all the difference. You have vision and tenacity to turn that vision into reality.

Those are amazing gifts. But, I bet you wouldn't have ever hired someone to do what you do. You wouldn't pay for your own services.

But you know who would? People that aren't like you. People who don't have the vision, but love yours. People who don't know where to look for things, but know that you do. People who don't have your gift, people who can't do what you do. They need what you have.

What you offer is valuable, unique, and needed in our world. And you shouldn't give that away for free even though I know you love doing it. You love doing it so much that you would do it for free... sometimes you just feel lucky that people are willing to let you do your thang.

But, trust us, that feeling won't last. You'll get burnt out and that feeling doesn't pay the rent, ya know?

So, remember that just because you wouldn't pay $10 for it or $100 or $1000 doesn't mean that there aren't people out there who will. You, my friend, are not your ideal customer. So don't set your prices by asking yourself what you'd pay. You wouldn't.

Make sure you're setting your prices high enough so you can build a sustainable business that does pay the rent, allows you to live the life you want, and helps you create beauty in the world around you for people who are willing to pay you what you're worth.

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