The Elephant in the Blog

Musings by RW Elephant about running a successful Niche Event Rental Business

Lessons From Napa: Fewer Choices

I recently passed a billboard saying “Imagine a football stadium filled with flooring. That’s us.” The sentiment behind that message is that they have virtually unlimited choices.… Read more

Lessons From Napa: Scarcity

While in the Napa Valley, I was struck by one thing every winery has in common; scarcity. At each vineyard and every tasting, you hear the phrase, “We only make X cases of this wine.”… Read more

Lessons From Napa: Rental Business Aesthetics

While in Napa last week, I was struck by the role aesthetics play in business. While many companies pay attention to their logo, online personality, or printed materials, few are very thoughtful about aesthetics throughout the customer relationship.… Read more

Lessons From Napa: Differentiate Your Rental Business

My family just took a little trip to the California Wine Country. We spent three days in the Napa Valley and enjoyed delicious meals, incredible views, and lovely wine tastings. While I “wasn’t” working on this mini vacation, I couldn’t turn my business brain off. Everywhere I looked I saw gorgeous vineyards and incredible opportunities.… Read more

Biggest Update Yet!

Over the weekend, we been installed the largest update to R.W. Elephant to date. Hip hip hooray!… Read more

The Power Of Pinterest For Your Rental Business

Pinterest, the photo-driven social media site, has changed many industries in its short reign as image emperor. Brides are now planning every aspect of their celebrations on the site.… Read more

Get Your Customers To Dig Deeper On Your Website

Think about all it takes to get a single customer to your website. First, they have to hear about your company (sometimes as many as seven times!). Then, they have to remember your website address while they are actually in a spot where they can go online.… Read more

Three Reasons you Should Pay Attention To Product Descriptions

As a rental business, you have the opportunity to entice your clients on two levels at once. While part of your appeal is the ability to rent (rather than buy or do-it-themselves), you also want customers to choose the specific products you’re offering.… Read more

User Spotlight: Found Vintage Rentals

It is no secret that we’ve got pretty strong ties to Found Vintage Rentals. We’re so thankful for the ways Found has helped RW to grow and we’re thrilled to help Found develop and expand their business as well.… Read more